Knwbility Agrees to Resell HFMA Educational Content in the Gulf Region

 Experienced in healthcare leadership, Paul Generale serves as the executive vice president and chief strategy and network officer of Christus Health, a faith-based, not-for-profit healthcare system based in Dallas. In this role, he oversees new ventures and acquisitions, ambulatory and post-acute services, risk finance, the health system’s employed physician enterprise, and health plan products. Paul Generale maintains his membership in Healthcare Financial Management Association (HFMA).

HFMA is a professional membership association of over 90,000 healthcare leaders and professionals. Its mission is to help its individual and organizational members achieve the most desirable performance by providing them with education, industry analyses, and practical tools and solutions that address healthcare issues.

In late August, HFMA signed an agreement with Knwbility Healthcare Training Academy to become the official reseller of HFMA educational content in the Gulf Region. This new partnership expands a previous collaboration between these organizations for the offering of HFMA’s Certified Revenue Cycle Representative (CRCR) certification in the Middle East. People who buy their access to HFMA’s certification automatically earn one-year international membership in HFMA.

The partnership leverages Knwbility’s established presence in the region to help HFMA provide education to its international members who continue to face challenging and complex healthcare finance issues. HFMA’s move to expand its global reach began in 2021 after joining G20’s Health and Development Partnership and the International Hospital Federation.